Roast, Version 1
This is the first design that I came up with for this theoretical San Francisco coffee company website, ‘Roast.’ This is a personal project that I worked on, experimenting with techniques.
The logo is taken from a Turkish ceramic tile, and is meant to be uplifting with elegant detail, and with the capacity to be applied to the site and brand in creative ways. The logo appears several times throughout the site. The color on the site is primarily through photographs, showcased by a rich brown background.
View Roast, Version 2 for an alternate design I came up, with for a very different branded experience.