Roast, Version 2

This is the second design that I came up with for this theoretical San Francisco coffee company website, ‘Roast.’ This is a personal project that I worked on, and had fun experimenting with techniques.

The look that I was going for is fairly minimalist. The color palette is for the most part is used only as a means to highlight various content as the user navigates through the site.

View Roast, Version 1 for an alternate design, a very different branded experience.