FM

FM is a property insurance company with an extensive roster of global clients. FM has an impressive track record of helping provide successful measures for mitigating natural disaster damage to buildings and city infrastructure for their clients, with engineering expertise.

I was brought on as a user experience designer to contribute to a complete company-wide rebrand effort, specifically on the client facing platform Global Portal, where I’ve helped design new branded components. I also created a heuristics evaluation of the rebranding effort, providing insight to further streamline and enhance the platform’s UX, and have been helping to build a style guide for the GP development team, to ensure seamless adherence to the new platform.

As rebrand projects are at their best an ongoing effort, I created a heuristics evaluation documenting opportunities for streamlining the platform, and noted the pain points in implementation. I found there were inconsistencies in navigation, aspects of the UI that could be more clear, and possibilities for vertical consolidation. In addition the UX team were in thorough agreement that the colors and typefaces could use further development. A colleague and I developed this more refined GP Vision 2.0 to present to stakeholders, with an accompanying style guide to help reduce possible implementation error in the future.

This is a library of icons that I helped to create for the rebrand. I created a Figma file where the iconography could live and be developed over time, and designed many of these icons.

The second image is of some of these icons applied, on the cover page for a presentation template.

This is a logo design for RDS, the Resilience Design Systems department at FM, which I designed. It’s a custom type I created in Illustrator, and is meant to reference the dimensionality and color palette of the company’s primary FM logo without competing. There’s a light mode and dark mode for web applications, and I’ve demonstrated how it will appear for different uses. These are two alternatives which I presented to the team.

The following is a template I developed in Powerpoint with the new branding, for internal presentations.