Corto Olive Oil
This label and packaging redesign was a project I created for a Materials, Tools, and Comping Techniques class while studying at The Academy of Art, San Francisco.
The Concept: The Cortopassi family immigrated from Italy to California’s Central Valley fifty years ago. The family has been in the business of producing Corto Oilive Oil or about as long. Italy and California share a Mediterranean climate, and cypress trees are common to both. The cypress tree has a similar shape to that of an olive leaf, hence the emphasis on that shape, creating an association with climate and location—a more intriguing image that speaks to the product.
Design Process
