Gotham Type Poster

Of all the typefaces released in the last 50 years, few have made the impact that Gotham has, especially in the short time since its release. Gotham is a versatile, geometric sans-serif designed by Tobias Frere-Jones and released by type foundry Hoefler & Frere-Jones in 2000. It was inspired by New York architectural mid-twentieth century signage, and primarily inspired by signage over the entrance to the New York Port Authority Bus Terminal. Additionally, Gotham can be viewed on the cornerstone of the Freedom Tower at the World Trade Center site and is currently on display, along with the Obama corporate identity, at the Art Institute of Chicago—two distinctions that few typefaces as young as Gotham can claim.

This poster was completed for a Type 1 class at the Academy of Art. The assignment was to design two type classification posters in the Vox system, a serif and sans-serif.