This is a theoretical re-branding project. I chose to redesign the logo, business card, letterhead, and promotional postcard for the BART (Bay Area Rapid Transit) Bike Station, a government-funded service. BART Bike Stations provide a way to park your bike while you commute as well as offering bike repairs. There are currently four locations throughout the San Francisco Bay Area. I produced three difference schemes for Bike Station, all of which are intended to appeal to a young audience of commuters and appear fresh while remaining instantly recognizable as a service.