Chabot Space & Science Center, Rebrand

Chabot Space & Science Center is a non-profit institution and community resource, located in Redwood Regional Park in Oakland. Chabot features a planetarium, interactive exhibits, space artifacts, a Challenger Learning Center, and the only research-level telescopes regularly available to the public for weekly live viewing in the Western United States. The Center is a draw for many families, and hosts field trips for students of all ages from across the San Francisco Bay Area.

While the Graphic Designer for Chabot, I’ve rolled out a Center-wide rebrand. This began with a refresh of Chabot’s logo, and extended to redesigning the Center’s website from the ground up chabotspace.org, creating exterior and interior wayfinding signage, Center maps, membership onboarding, and general marketing collateral.

Email signature banner for general staff use, with the new tagline I created for Chabot

Example Chabot Ad, San Francisco Chronicle Publication

Center Brochures

Chabot has been located in Redwood Regional Park in Oakland since 2000, in a beautiful spacious 3-level building designed with all of the Center’s needs in mind. The Center previously did not have wayfinding maps at the front desk to guide visitors and provide them with general information, so I took on this project.

Center wayfinding 4-fold brochure, outside
Center wayfinding 4-fold brochure, inside

WordPress Site

I managed the design and implementation of Chabot’s new website, in collaboration with Chabot’s marketing team. I worked with the Web Development firm Hyperarts, who built the site in WordPress. The site is now better able to convey the dynamism of the Center, and the breadth of events that are hosted at Chabot.

Interior Wayfinding Banners

Exterior Wayfinding

Chabot’s campus signage was in dire need of an update, damaged over the years, and no longer on brand. Using Chabot’s new teal “Cha-blue” which I’d established, Futura font, and the Saturn emblem, I created 4 signs across the campus. The largest sign has a slight curve to it, and is positioned just outside the gate to Chabot’s Observatory, along with a framed wayfinding map. The type is a reflective vinyl that is visible in the evening with car headlights and flashlights, for the many visitors who come up to Chabot to use Chabot’s telescopes.

Courtyard Garden Sign, Illustration

Membership Onboarding Materials

Memberships brochure for the front desk
Membership cards, mailer
Welcome sign and membership awareness, for stanchion near front entrance
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